Why We Enjoy Watching People Fall
Online accountability matters, but pile-ons turn people into characters. We need more nuance before the noose appears.
LinkedIn Essays
Long-form articles expanded from Brad’s LinkedIn posts.
The Book That Pushed Me Out of Employment
Entrepreneur Revolution did not make me rich. It gave me clarity, and that was enough to change the direction of my career.
ChatGPT Has Become the New Search Box for Private Thoughts
People used to confess private questions to Google. Now they are giving them to ChatGPT, and the mirror is getting personal.
WhatsApp Is Admitting Business Owners Have More Than One Identity
WhatsApp’s multiple-number update points at a bigger truth: modern business owners do not operate through one identity anymore.
You Cannot Optimise Every Part of Your Life at Once
Perfect routines are often sold as simple discipline. In real life, trying to optimise everything at once is usually how people burn out.
AI Agents Do Not Need Your Whole Password Manager
AI agents need controlled, auditable access to specific credentials, not your whole password manager and a prayer.
Hidden VAT Is a Real Life Anti-Pattern
Hidden VAT in consumer pricing creates friction and confusion. The full price should be obvious before the customer says yes.
The Strange Joy of Turning Yourself Into an AAA Game Menu
A playful AAA game menu prompt reveals why better AI personalisation depends on identity, taste, constraints, and context.
The Hard Part of AI Agents Is Not the Code
Code is becoming cheaper. Taste, boundaries, memory, permissions, and judgement are what make AI agents safe enough to trust.
Watching Content Is Easy. Applying It Is the Hard Part.
A personal AI dashboard should help turn useful videos, transcripts, and notes into practical actions, not another content graveyard.
AI Coding Tools Are About to Hit the Cloud Cost Wall
Agentic coding changes the pricing psychology. Developers need cost visibility and control before AI bills become the blocker.
The Lead Generation Tool I Actually Want Is Not an AI SDR
Useful AI lead generation should surface evidence, context, and human-reviewed opportunities, not blast cold messages at scale.