Why We Enjoy Watching People Fall
Online accountability matters, but pile-ons turn people into characters. We need more nuance before the noose appears.
Business
Founder, operator, pricing, growth, and commercial strategy notes.
The Book That Pushed Me Out of Employment
Entrepreneur Revolution did not make me rich. It gave me clarity, and that was enough to change the direction of my career.
WhatsApp Is Admitting Business Owners Have More Than One Identity
WhatsApp’s multiple-number update points at a bigger truth: modern business owners do not operate through one identity anymore.
You Cannot Optimise Every Part of Your Life at Once
Perfect routines are often sold as simple discipline. In real life, trying to optimise everything at once is usually how people burn out.
Hidden VAT Is a Real Life Anti-Pattern
Hidden VAT in consumer pricing creates friction and confusion. The full price should be obvious before the customer says yes.
I Build Things Because I Want to See Where They Go
A candid introduction to Brad’s projects, from software and AI agents to ecommerce, automation, travel tech, and build-in-public work.
The AI Bubble Deflating Might Be Good News
AI bubble deflation may be healthy if it forces the market to separate useful, boring AI from hype-driven products.
The SaaS-pocalypse Is Not What You Think It Is
AI is exposing weak SaaS business models. The SaaS-pocalypse is less about better software and more about broken economics.
Betting My House on Google Gemini in 2026
Why Google Gemini may be the AI platform to watch in 2026 as traffic, distribution, and ecosystem power shift away from ChatGPT.
UK Proposes Under-16s Social Media Ban
The UK under-16 social media ban debate shows how child safety, platform power, and internet regulation keep colliding.
OpenAI Is Building Its First Physical Device and It Says a Lot About Where AI Is Headed
OpenAI moving into hardware signals that AI wants to leave the chat box and become part of daily physical workflows.
Software Engineers Can’t “Just Code” Anymore, But Not for the Reason You Think
Software engineers need more than code now. Communication, judgement, and problem framing matter more as AI changes delivery.