Hidden VAT Is a Real Life Anti-Pattern

Hidden VAT in consumer pricing creates friction and confusion. The full price should be obvious before the customer says yes.

I Build Things Because I Want to See Where They Go

A candid introduction to Brad’s projects, from software and AI agents to ecommerce, automation, travel tech, and build-in-public work.

The AI Bubble Deflating Might Be Good News

AI bubble deflation may be healthy if it forces the market to separate useful, boring AI from hype-driven products.

The SaaS-pocalypse Is Not What You Think It Is

AI is exposing weak SaaS business models. The SaaS-pocalypse is less about better software and more about broken economics.

Betting My House on Google Gemini in 2026

Why Google Gemini may be the AI platform to watch in 2026 as traffic, distribution, and ecosystem power shift away from ChatGPT.