I Build Things Because I Want to See Where They Go
A candid introduction to Brad’s projects, from software and AI agents to ecommerce, automation, travel tech, and build-in-public work.
If you do not know me already, this is roughly what I get up to.
I am Brad. I have been coding since I was 12, and over the years I have worked across software, AI, ecommerce, SaaS, automation, and travel tech.
Some of the projects I am working on are established. Some are brand new. Some are ideas I am actively experimenting with because apparently I have decided peace was overrated.
I genuinely enjoy building things and seeing where ideas can go.
The common thread
From the outside, the projects can look scattered.
A software studio. AI agent workflows. Internal dashboards. Ecommerce experiments. Travel tech. Automation systems. Content tools. Personal productivity agents.
But the pattern is pretty consistent.
I like systems that reduce friction. I like tools that turn messy workflows into something a human can actually manage. I like taking ideas that would normally sit in a notebook forever and pushing them far enough that they either work or reveal why they do not.
Build in public, but honestly
I want to share more of the process moving forward: wins, failures, systems, weird little lessons, and the bits that are not polished enough for a launch announcement but are probably more useful because of that.
Build in public can become very performative very quickly. Everything becomes a milestone. Every small feature becomes a lesson. Every screenshot gets dressed up like a TED talk.
I would rather share the useful mess.
What I tried. What worked. What broke. What was not worth it. What I would do differently next time.
The goal is leverage
The reason AI and automation keep pulling me back in is not because they are trendy.
It is because they make leverage accessible in a way that still feels slightly unreal.
A solo builder can now design workflows, write code, create content systems, research markets, automate admin, and test products at a pace that would have seemed absurd a few years ago.
That does not mean every idea becomes good.
It does mean more ideas can become real enough to judge.
That is the part I find addictive.
Not the hype. The momentum.